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Happy birthday, Kyla!

Looking at her, you wouldn’t guess Kyla Boyd grew up in the 90s. 👧📺⚡

This was a golden era for advertising, when oversight was low and audacity was high.
Jingles went straight for the jugular.
They shouted, chanted, and refused to leave the room.
No one blinked at Aeroplane jelly for dinner, Vegemite as a growth plan, or fact-checked Cottee’s claim their cordial was powered by one dad picking fruit every day.
That’s because the jingle slapped.
But also 👉 smiling kids. 🤑
Nobody moved 90s products quite like a child with an aggressively-wholesome grin.
And for a time, child model Kyla was that kid.
From there, it’s a direct line to the Kyla we know today: her eye for fashion, ear for bullshit, and a nose for finding handbags with excellent long-term growth prospects.🤓👜
Yet, there’s no hint of a former child-star ego.
If anything, 40 years have only made her more interested in everyone else.
Completely incapable of half-assing a good intention, Kyla gives a damn and gives a lot. Always has.
And now, a final word from a brand that once had wee Kyla on the payroll:
BETTA ELEC-TRI-CAL… THAT’S BETTA! 🎶📣  (Best served immediately after a deranged man screams catalogue specials at you.)
Happy 40th birthday, Kyla! 🥂🥳

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